Video marketing for businesses on social media has been around for a good while now, but there are still some people and companies who haven’t ventured into using video as part of their marketing plan. This could be for many reasons, but worries about budget to create something and lack of time and/or knowledge of video making resources are often the predominant factors. It can definitely be daunting knowing where to start!
If you’re a business owner, it’s worth considering that video content on social media channels is these days a more powerful tool to hook in your audience at a time when social feeds are often choc-full of content and ‘noise’. Unlike lengthy text, video is easy and often (hopefully) enjoyable to consume, and video done well can hold the attention of the average person who, more often than not, is guilty of passively scrolling down their feed.
Online videos are set to account for more than 82% of all consumer internet traffic by 2022 and if you’re a business owner, small or large, you need to be considering your options for video content creation going forward as part of your marketing plan.
Social media success when it comes to video lies in the creator’s ability to condense information down into easily digestible bit of content, long enough to maintain viewers’ attention and get the desired message across, but short enough to leave them wanting more.
So what should you be thinking about when it comes to getting someone to create a social media video for you?
Here at Becky Freeman Digital we look at the following:
Maximising your message and Drive Conversions
Whatever you’re posting on social media, you should always have a goal in mind, and social media videos are no exception. This could be driving traffic to your site, purchasing a product or service or sharing your video or key message to other potential customers. If someone’s watched a video all the way through, they’ve stuck around and have a clear interest in what you’ve shared. They then should be directed to take the desired action, something as simple as “to find out more visit here” may be fine. When making social media videos for our clients, I always discuss their goals and what they want to achieve from the video, and that way everyone is clear on what is a positive outcome.
Consider Trending Topics
Whilst a business should always deliver relevant content to their audience, it’s possible to create video content that takes advantage of news stories, consumer behaviour, trending hashtags and seasonal holidays in a positive fashion. As a brand, you want to create campaigns that spark conversation and linking your video to the latest trends can be key to doing so.
Make it Personal
I’ve talked before on this blog about the importance of developing a personal brand for your business. Videos are an awesome way of showing off your business’ personality, and the people and products behind it. Humanising your business (and videos) is a great draw when it comes to people ‘buying in’ to you and sticking around. People love people (most of the time!), and are more likely to buy into one that is diverse, human and entertaining, as opposed to a business that is traditionally sell, sell, sell on their social feeds and lacks another dynamic.
