Hello again!

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Wow, time flies when you’re having fun, right?!

I realise it’s been a while since I’ve updated my blog, but I’ve been so, so busy, which can only be a good thing in terms of business! 

It’s been nearly 6 months since I set up Becky Freeman Digital, and I can hand on heart say that it’s the best thing I’ve ever done career-wise and I am loving every second.

I now have 9 lovely clients who I have been working with and getting to know, all of whom are businesses within a variety of sectors, and all of whom I’m thoroughly enjoying working with, whether it’s writing blogs for their websites or managing their social media accounts. Some are within my comfort zone and I already have a fair amount of knowledge and interest in what they do (hello, anything to do with interiors and property!) and others are totally out of my comfort zone but I’m relishing the challenge of making their social and websites work for them. 

I’m so very busy that at the moment I am currently at pretty much full capacity (depending on the request) until the New Year, when I’ll be looking to take maybe a couple more businesses on for social media management. My youngest starts pre-school after Christmas so I’ll most likely be working an extra day a week which will give me enough time to increase my workload slightly without compromising the time I want to give my existing clients. 

I’m so glad I took the leap of faith and started my own business- these past 6 months have been a real learning curve and a bit of trial and error with regards to the services I prefer to provide and the also the ones I think I do best, which I think is only natural when you are a new business and are evolving all the time.

If you do have a business or project where you’d be interested in using me for your social media and/or blog writing then get in touch and I’ll do my best to help! 

Becky

 

Small Business Social School: What’s your story?

story tellingJust a quick one from me today as I’m motoring through a load of work before I head off to Italy with the family next week!

Today’s blog is aimed at getting new business owners, or perhaps ones who haven’t done much way in the way marketing their business on social media, thinking about the following over the coming week:

What is your story?

I said in my previous post about the importance of developing a personal brand, knowing who you are and what your values are, and that people buy people. Having a ‘story’ and enabling potential followers and clients to ‘buy into them’ is a big part of building up that brand.

Have you ever actually thought about yours?

I’m not suggesting for one minute you make up a different persona, or invent a wild story about an implausible past, but I guarantee that if you have a business or brand that you’re truly passionate about and want to do well, that you’ll have a story as to how you’ve ended up where you are.

One that will more than likely appeal to the people who you also want to attract, whether it’s a conventional route to a career you knew you always wanted, or the random path of the underdog, or somewhere in between.

There can be a fine line between letting people know the real ‘you’ and ‘oversharing’, and different people will have differing parameters of comfort when it comes to this.

And I get this.

As someone who has had a largely personal blog for several years now, I know that there are some things I’m comfortable chatting about, and others I wouldn’t touch. But I do know that after all these years that the posts that are the most successful, with the most engagement and reaction are the ones that people can relate to, nod along to, and are often focused on a personal or shared experience.

When I take on a social media client now, one of the first things I do is find out the person’s, or the business’ story, and create ways to weave this within their digital fabric.

Sharing your ‘story’ on your website, via a business blog and/or on your social channels will give readers the chance to get to know you, warm to you and relate to you.

The combination of being able to schedule written content alongside live videos i.e. Instagram stories, means that there have been more opportunities to connect than ever before.

Every individual’s story is valid and unique- it’s simply finding a way of telling it digitally in the most captivating way possible….

 

“I’m writing my story so that others might see fragments of themselves.” – Lena Waithe, Screenwriter 

 

 

 

Developing a personal brand for your business

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If you’re of a similar age to myself (*cough* 35 *cough*), then hands up who was always taught to set out a CV a certain way, with your job history, education, and a ubiquitous ‘hobbies’ section where everyone seemed to enjoy reading, running and socialising with friends (Read: going to the pub) as standard.

Dull, dull, dull.

Whilst the majority of successful businesses have always had an element of branding, whether it’s a recognisable logo, strapline or themed advert, today branding is becoming just as important on a personal level and goes hand-in-hand with the professional image you showcase to the world. The old-fashioned CV is no longer enough to guarantee your place in a noisy digital world or office.

So why create a personal brand?

It’s a cliche, but a cliche for a reason: People buy people, and that’s what makes business relationships valuable.

Thinking about your personal brand can help you in a variety of work-related situations.

Maybe you feel stuck in a rut in your current job and you feel you’re not getting the credit you deserve? Maybe you’re returning to work after taking a break to be home with the children? Or maybe you’re wanting to reinvent yourself in a new career and live life on your terms?

For those of you new to the idea, personal branding evolved from people realising that the key to business success is corporate branding. When this is done well, the company is then at the forefront of our minds when we need the kind of services it offers.

Personal branding is no different to the above. However, for many people, the concept of self-promotion and ‘putting ones self out there’ feels a bit uncomfortable, and (especially us Brits) we are often too modest, a trait that whilst endearing can hinder too. So many people work hard and hope that the world will see their achievements and let their work speak for itself. The trouble is that in reality and in that noisy digital world, it often won’t get seen until you shout about it and shine a light on yourself!

That’s where personal branding comes in, and what I help my clients with if needed when it comes to designing their social feeds, website content and how they want to come across.

In a nutshell, personal branding is about giving people the words to talk about you when you’re not around. It’s how people speak about you to others, or tell them how you can help them. It’s not about becoming an obnoxious, arrogant self-promoter, but about letting others know who you are, what you do, and how you can best help and offer a service, in a memorable way:

Be Your Authentic Self

This can be a little daunting when you think about this, and it involves digging into your soul (well, maybe not quite, but you get the jist). Grab an old fashioned pen and paper and do a little self-audit exercise. What are your strengths, values, and passions? Be clear on what you do by reflecting on your expertise, experiences and leadership vision. What has your journey been to get to where you are now? People love a story, they love a journey, as long as it’s an authentic one. Once you have an idea of this you’ll find it much easier to position yourself in your chosen market because you’ll come across authentic and focused. Which leads me to…

Positioning

Once you’ve done the above, you can start creating a ‘positioning statement’. it’s what you would tell others about yourself in 2 minutes or less. Include who you are and what you do, but don’t forget to say how it helps others. Practising this in the mirror, or even filming yourself doing this until you’re statement perfect might seem like the actions of a saddo, but at least you’ll be a prepared one, confidence-filled one!

Self-presentation

Now that you have an authentic brand that feels true to you, you need to let the world know about it. Start networking and update your social media profiles, meet and connect with people who are directly involved in your industry or career, but also with people on different paths who you can learn from, and who can learn from you. Keep your profiles updated so people can follow your journey.

If they’re interested in what you have to say, and you stay true to yourself, they’ll be following you every step of the way….

 

 

Hey there!

 

OLYMPUS DIGITAL CAMERAHello, and welcome to Becky Freeman Digital! I’m so happy to now be able to offer my digital marketing services to businesses, using my years of experience straddling both the influencer marketing and business digital marketing worlds, and being able to provide a unique business consultancy as a result.

Here you can see the services I have to offer, as well as regular useful blogs and updates all relevant to social media management, the world of the influencer, and the digital world.

Let’s go!