As someone who has now blogged both personally and professionally for nearly a decade, writing online has become as natural as making a cup of tea for me, so it can be easy to forget that there are still a lot of people out there don’t know where to begin when it comes to setting up a blog for their business (something that I can always help with btw!).
In a busy, noisy online world, it’s become increasingly important for small- medium businesses to create a strong web presence and brand in order to engage and communicate with their customers or target audience.
Blogging is a relatively inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more of these perspective customers. According to a recent inbound marketing report by Hubspot, nearly 80% of companies use blogging as a part of their marketing strategy, with 82% of these admitting that blogging is critical to their business and has gained them customers.
So what are the benefits of having a business blog?
SEO is helped massively as a result of having a blog. All of the main search engines love fresh, relevant content, and blogging is one of the ways for a business to create said content. When a website provides blog posts consistently, they are constantly providing these search engines with juicy new content to index. This is also an opportunity for businesses to optimise those relevant keywords that their target audience will use to search for the types of services or products that the business offers.
Business blogging also provides the opportunity for a company to connect with your existing and potential audience in a more relaxed way. Blogging is a good way to build trust with your target audience through high quality content that they find relevant. I find that when I write business blogs for my clients, that the recipe for success is creating a mixture of informative and personal content to share. An example of this is the blogs that I write and share on behalf of my client, Lanview, on LinkedIn. Informative posts with regards to the services they offer do well, as do blogs on upcoming and present projects, as well as interviews and more chatty posts. The result of sharing these blogs consistently has meant an increase in followers to their LinkedIn page, as well as more traffic to their website.
It does not matter how small your business is, blogging is a good way for you to establish clout within your industry. By providing informative content that will be viewed as expert information, your potential customers get to see you as a knowledgeable presence within your field and more likely to take a punt with you when it comes to using your services or product. Another of my clients, Bromley Property Company, has built up a large number of UK and locally-focused Property-related blog posts (written weekly in conjunction with Becky Freeman Digital), that are frequently referred to on social media platforms.
One of the most powerful benefits of blogging is the opportunity it creates for your blog to be shared. This creates the potential for it to go viral, which is the Holy Grail when it comes to marketing. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend.
So what next?
If you’re interested in increasing your business’ online presence, creating some industry clout and connecting with an audience, blogging should definitely be on your marketing priority list! If you’re lacking the time, resources or writing skills to produce business blogs, then Becky Freeman Digital can help you create relevant, unique, readable and engaging content for your business website.
Find out more, HERE.